Truly Madly Engaged Click here to read
The article states the core needs are music, internet and mobile devices. When I look at myself. I think about it, in my car I listen to music, have my phone ready to answer and when I get home I have to get on the internet to check if my friends had emailed me back. We are immersed into this media world, walk in the city and I dare you to go ten minutes without running into someone on the phone or someone tuned out with their mp3 player.
It is stated in the article ” Mass market media as well as marketing messages do not appeal or deliver the emotional connections to this audience.” I think this is because we become desensitised to all around us. We watch movies about gore and horror and we are bombarded with mass media marketing. The more we see the more we don’t really care.
The part in the article I found most interesting is that the US lags behind when it comes to mobile phone functions. I do not know why but I assumed they along with Japan would be at the top of the list for using the new technology. They have it but don’t use it. However, when I look at what I can do on my phone and what I actually do, it is probably very similar to people in the US.
The article asks the question which could you live without? Mobile phone, intenet and tv. ME I would choose the TV. Cause I can and am living without one for six months now. When you have the internet and a phone you can entertain yourself easily. In High school I would have said there was no way I could live without the television. I always multitasked, I studied for my Japanese exams and watched the television and sometimes I also had music on. So yes this generation would definitly be multitaskers.
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I guess what this means for us as teachers is we need to incorporate the devices our students frequently use. Use the internet, the mobiles and even the Ipods. Make it an advantage to have it in the school instead of a disadvantage!
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